Advertising to Marketing

Recent survey numbers highlight how Internet traffic is growing exponentially and is poised for a 600% increase by 2012. The huge increase in Internet traffic comes at a time when the convergence of mobile search technologies and local search capabilities will drive the growth of online marketing, local search and mobile search to similar heights – while driving foot traffic to businesses large and small that have a “digital footprint” in today’s Read more…

Here they are…the magical seven keys to website marketing that apply to virtually all business. Apply these strategies to your website marketing efforts for maximum return on investment and great customer loyalty.

1. Focus a great deal of your search marketing efforts on linking.
There are many variables involved in marketing your website so it is found on the internet. Many of the tactics involved in search marketing Read more…

With the new generations being more active in their disposable income spending targeted advertising and marketing becomes more important than ever because Generation X and Y are resistant to traditional advertising methods. These generations reject traditional advertising because of many negative experiences from the various branded “messages”. In addition, it is a  new generational trend to be a brand advocate; or to find brands and promote the Read more…