Not two weeks ago I had a chat with someone (an SEO) about some online media buying and although the figures made an infinite amount of sense (6 figure monthly page views – prime location banner purchase for less than £90 per month!), he said, “but there is no SEO value from the banner link” (it was JavaScript)! Astonished, I spent the next hour arguing the case for buying the coverage, but it would seem that the majority of SEOs just don Read more…
If you are in the field of online business you must have heard of online marketing. Internet marketing, online marketing, e-marketing and web marketing are just the same terms to describe the use of the internet in marketing and promoting your products, services or business. In recent years, online marketing has provided global consumers a higher distribution of information. With today’s increased competition, you must possess the skills and capa Read more…
Here they are…the magical seven keys to website marketing that apply to virtually all business. Apply these strategies to your website marketing efforts for maximum return on investment and great customer loyalty.
1. Focus a great deal of your search marketing efforts on linking.
There are many variables involved in marketing your website so it is found on the internet. Many of the tactics involved in search marketing Read more…
You probably already learned in marketing school that an advertising strategy or different types of advertising strategies should always be anchored or incorporated in your general marketing plan. Your marketing plan outlines what your goals are and how you intend to act on your goals.
Your advertising strategy, on the other hand, identifies available options for your business in order to get through your target clientele. This is how you shou Read more…
If you wish to be a successful Internet marketer you will want to avoid these 8 mistakes:
1. Failure to prepare properly. Many Internet marketers are simply lazy and will not make the effort to prepare properly. Refrain from being overly anxious as if you’ll miss the boat if you do not market your website immediately. Use however many days it takes to setup all the appropriate advertising accounts and advertisements prop Read more…
With the new generations being more active in their disposable income spending targeted advertising and marketing becomes more important than ever because Generation X and Y are resistant to traditional advertising methods. These generations reject traditional advertising because of many negative experiences from the various branded “messages”. In addition, it is a new generational trend to be a brand advocate; or to find brands and promote the Read more…
