Advertising to Marketing

Advertising STRATEGY – the foundation of getting results

By Duane Christensen

Strategy is one of those words in advertising that is rarely understood.  I’m attempting to give you an easy-to-understand explanation.  Hope it helps.  Let me know if it does. 

An advertising strategy is formed by evaluating your current market situation.  You must know your competitors.  You should know who in your industry Read more…

Strategic Marketing

Introduction

- “Marketing is an organizational function and a set of process for creating, communicating, and for managing customer relationships in ways that benefit the organization and its stakeholders” AMA (American Marketing Association’s, new definition of marketing 2004)

- “Marketing is a culture, an organizational function and a set of process for creating, communicating, and delivering val Read more…

Advertising is the most important tool to grow your business. In fact it not only helps your business to grow. Advertisement is necessary also for the establishment of a business. A great advertising strategy reflects a number of things starting from the company’s objective to business consideration, budget to brand development efforts and so on.

While making an ad you should remember that consumers buy a product because they need it. Read more…

With the growing population of the world, it is a natural thing that there is a great demand for products of all kinds. This demand for products means that there is an obvious need to create such products and launch them in the market. Another factor at work here is the growing industry which manufactures everything imaginable under the sun. Hence, there is a subsequent need to let people know about these myriad products. Herein comes the concept Read more…

Advertising is one of the most important ways for a business to attract new customers and raise a brand image. Large businesses tend to have in-house advertising departments which cope with creating new advertising campaigns and putting them out to the public. Smaller businesses often don’t have this luxury and then it can be difficult to successfully create a good advertising campaign. Any business that is looking to advertise their products or Read more…

Is advertising the ultimate means to inform and help us in our everyday decision-making or is it just an excessively powerful form of mass deception used by companies to persuade their prospects and customers to buy products and services they do not need? Consumers in the global village are exposed to increasing number of advertisement messages and spending for advertisements is increasing accordingly.

It will not be exaggerated if we conc Read more…

The web is vast medium for doing promotions by running advertisement campaigns. These campaigns can be online ads that are based on image advertising, contextual advertising, links, emails etc. Each type of advertising done online is backed up by an Internet advertising agency, which organizes all the advertising operations. Without organizing the campaigns in a systematic flow, it becomes difficult to get adequate returns over the ad spend made. Read more…

Many companies consider paid advertising with google and yahoo these days. For many companies paying five dollars a click is just not affordable anymore. There is another way: you could setup a web marketing campaign. Many web design companies offer SEO and web marketing services. Instead of spending all your marketing money on Pay-per-Click advertisement these companies concentrate on distributing small ads web classifieds along with articles to Read more…

With the uncertainty of the economy, legal marketing agency Beyond All Reasonable Doubt Marketing is advising law firms to take a serious look at their budgets. While marketing, advertising and public relations dollars frequently are cut to reduce expenses, marketing experts agree that a down economy is actually the time when marketing efforts should remain in place, and if anything, be enhanced.

“When other law firms reduce Read more…

Blog marketing or Blog advertising describes internet marketing using web blogs. Blogs have become the next generation marketing tool. Marketing blogs are basically websites that allow you to instantly publish content and act as a news source for prospects.

Blogging has grown exponentially in the last few years. New Media Lab in Austin, Texas reports that 356,000,000 people worldwide read blogs and 77% of active web users read blogs Read more…