Advertising to Marketing

Advertising STRATEGY – the foundation of getting results

By Duane Christensen

Strategy is one of those words in advertising that is rarely understood.  I’m attempting to give you an easy-to-understand explanation.  Hope it helps.  Let me know if it does. 

An advertising strategy is formed by evaluating your current market situation.  You must know your competitors.  You should know who in your industry Read more…

Many small business owners and managers approach marketing in a shotgun approach. They throw money at different marketing activities and hope that something hits their target. In most of these cases, the results are poor. Owners and managers start blaming the radio stations, the ad agency, or even the marketing consultant who told them marketing was the most important activity of their business. They don’t understand the need to plan and map out Read more…

An old school marketing tenet says that you have to spend money to make money. Sure, when putting up a new business or expanding an established one, you have to spend on additional capital as well as advertising. But in the current state of economy, you have to think a lot before spending. So, when it comes to advertising in this technology- driven but sagging economy, it is best to put your bet on online marketing than traditional advertising ty Read more…

Recent survey numbers highlight how Internet traffic is growing exponentially and is poised for a 600% increase by 2012. The huge increase in Internet traffic comes at a time when the convergence of mobile search technologies and local search capabilities will drive the growth of online marketing, local search and mobile search to similar heights – while driving foot traffic to businesses large and small that have a “digital footprint” in today’s Read more…

How much should I spend on marketing?

This is a common question that marketing consultants gets asked on a regular basis.

The simple answer is that there is no hard a fast rule – it depends on the competitive environment, the stage of business development, the product or service category and the balance of advertising designed to promote the brand vs advertising designed to generate a specific res Read more…

“Customer is the king”. Yes it is true. It is because of “Customers”, why we are in business. In the B2B business, lead generation and sales management are keys to ensure your sales pipeline always full. But, many big and small companies are not giving heat to it. Not having or knowing how many leads you have in your sales pipeline and at what stage they are in the sales-cycle can have huge impact on your bottom line. So how do you find new c Read more…

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Orange County, CA Album Creative Studios, Inc. a full-service brand marketing firm, launches a new program offering big brand marketing for small businesses.

“We have taken the large, expensive ad agency process and services, and tailored them to small businesses with a very hands-on approach,” says Matt Parker, Creative Director. Album Creative, founded in 2002, combines experience and proven brand-building tech Read more…

Article marketing campaign should be done In professional way to achieve maximum results when it comes to generating traffic and making sales. If you still believe that article marketing is not as effective as PPC advertising then read this article to find out how to write intriguing articles to get maximum results from article marketing. < Read more…

Advertising – and its association to other concepts

Introduction:

An advertisement as an object and an advertising as a process has lots of contents and players to bring that concept. As an object it is the Ad designer or the agent who has the role to play, while as a process it is the beholder who has the responsibility to accomplish the objective. In between these two there are other players also to play thei Read more…