Online Marketing, Local Search and Mobile Search to Drive Six-Fold Increase in Internet Traffic
Recent survey numbers highlight how Internet traffic is growing exponentially and is poised for a 600% increase by 2012. The huge increase in Internet traffic comes at a time when the convergence of mobile search technologies and local search capabilities will drive the growth of online marketing, local search and mobile search to similar heights – while driving foot traffic to businesses large and small that have a “digital footprint” in today’s surging digital economy.
Staggering numbers from worldwide networking leader Cisco Systems predict a six-fold increase in global traffic on the Internet, highlighting the increasingly important role online marketing and internet advertising will play for businesses large and small as consumers increasingly move online to do both shopping and “Windows shopping”. Cisco released its Visual Networking Index (VNI) Forecast for 2007-2012 on June 16th, which predicts that we will see a 600% increase in Internet traffic by 2012. Cisco’s VNI projections predicts that Internet traffic will double roughly every two years as a result of “a combined annual growth rate of 46 p[er cent form 2007 to 2012.
The key component in this surge of Internet traffic will be video streaming. Cisco predicts that by 2012, “video traffic alone will be 400 times the traffic carried over the U.S. portion of the Internet in 2000. Increasingly, marketing agencies and advertisers are moving off traditional media and moving online to exploit the consumer movement to the Internet. Significantly, much of this consumer movement online will result from the increasing tendency of consumers to access the Internet from handheld mobile devices – a trend that will only increase as RIM, Nokia and other cellular phone and mobile device manufacturers move to keep pace with Apple that just recently released its next-generation 3G iPhone.
Cisco is predicting that mobile data will roughly double each year from 2008 to 2012, highlighting the importance that mobile search will play in an emerging digital economy. Jupiter Research, a leader in online research analysis, has projected that annual revenue from mobile search revenues are expected to hit $US4.8 billion dollars annually by 2013.
As technologies converge, the driver behind these anticipated huge jumps in online advertising and mobile search numbers is – not surprisingly for those who have been tracking the emerging technologies of Web 2.0 – local search. Jupiter predicts that in the emerging digital economy, local search will be the most popular service amongst all advertisers and will attract 40% of all mobile search ad spending between 2008 and 2013.
The convergence of technologies that is fostering the growth in mobile search, and particularly local search, was illustrated by Google CEO, Eric Schmidt. Sitting down for a much-publicized interview with CNBC’s Maria Bartiromo earlier this spring, the head of the search engine giant touted how improvements in mobile search capabilities on advanced mobile handhelds (such as the BlackBerry or Apple’s iPhone) combined with advances in Google Maps and Google’s local search capabilities are making real time, and precise geopraphic local search a reality.
“(W)henever I fly somewhere,” Schmidt told CNBC, “I open up … my iPhone or my BlackBerry, and, boom, there’s everything in my world as I’ve landed in a country I’ve never been in. It’s a remarkable achievement.” Schmidt notes that Google has been tracking the huge increase in use of Google Maps local search technology. “(T)here’s been a huge increase in maps, Google Maps, hugely successful,” Dr. Schmidt reports. “(W)hen I want to go to the equivalent of a Starbucks, I just type “Starbucks,” it says it’s over there. For me, that’s just a huge–a huge improvement. And that service is available almost everywhere in the world.”
What is common practice for Google’s high-flying and technologically enriched CEO is increasingly becoming commonplace for the digital consumer on the street. The predicted growth in internet traffic, together with the radical shift of advertising dollars to online marketing and the growing tendency of Internet-savvy consumers to take up mobile search, clearly forecast where commerce and e-commerce is headed. While there may still be local niche markets that depend on foot traffic to drive their business, increasingly it is a company’s digital footprint that drives customer traffic to its online site or storefront. And the vehicle driving that electronic traffic is mobile search. As online traffic balloons between now and 2012, the importance on local search, mobile search and online marketing will also balloon.
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What percentage of my marketing budget should I allocate for online marketing?I have a writing and editing services company, and we currently have $4500 of our operating budget. We are planning to do direct mail marketing, advertisements in trade journals, and online marketing (pay-per-click, e-newsletters, etc). How much of my marketing budget should I allocate for online marketing?
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For more information on Toronto online marketing and mobile search marketing contact http://www.Wolf21.com
This place gives you the best ads hands down
http://www.greatinfo.us/ad_mailer/
You can test how well PPC works for you with a very short test, $100-$200.
I recommend going with Google/Yahoo Paid advertising for it's wider audiences.
Create your most compelling ad copy and target popular keywords in your space.
Implement the conversion tracking code provided by Google / Yahoo on your "thank you" / sales lead page.
You'll be able to determine the ROI of PPC within a short time, and short spend.
Hope this helps!
Try Technology Brokers Association. I just went to one of their free workshops and let me tell you – they are very imformative. Crisantos Hajibrahim, the workshop instructor can give you a lot of insight on how to market your business online. Here's an excerpt from their site:
"Crisantos will teach you:
-how Google AdWords works and little known secrets to get the most out of your Pay Per Click budget
- Google Analytics, the eyes and ears of your website without which you can’t hope to succeed with your Internet strategy
- how Google's Webmaster tools are essential for Google Search success
- the power of Video and YouTube marketing
- the truth about traditional SEO (Search Engine Optimization) techniques and cheaper yet more effective alternatives for small businesses;
- online Drip Marketing, tracking Craigslists, and so much more… "
I don't know anything about website maintenance so i'm having them install Google Analytics for me on my site. They're also helping me with a marketing plan tailored for my business.
Workshops are held twice a week in Huntington Beach, CA.
Here's their website address where you can register online http://www.technologybrokers.org
Wealthy Affiliate Internet Marketing University.
It sounds like the press releases will be your most appropriate choice for this.
Use both. You must already be doing online marketing of your business. Here are some good examples of what you can do offline:
1. Print out business cards and when you go someplace, ask if you can leave your business card.
2 Print out flyer's and and hand them out to people leaving not entering
the premises of a flea market and/or stick some flyer's under the windshield wipers.
3. The economy is on your side, and so when you are in a group bring up the high price of something and get people to talk about what they are doing to survive and then hand out a flyer or business card or both.
4. Go where people congregate and pick up on the conversations and join in, with the purpose of helping someone earn money to pay their bills.
5. Print out small colorful flyer's that has about 10 tags hanging down with your website on -They will tear off one if they are interested-leaving 9 more. Post these on any bulletin in any supermarket and go back and check to see how many website tags are left-and replace.
6. If you are promoting an affiliate program make sure you purchase a Domain name – $.99 – 1.99 at Go Daddy and then redirect it to your affiliate site.
7. Go to the mall and purchase a Colorful t-shirt with your Domain name printed on the back. Wear this t-shirt when you are in the mall.
Have printed something like this, "Earn Big Money Daily-Get Paid Daily.
and then your domain name underneath. People will approach you, then hand them a business card.
Sylvia McCormick
http://www.SylviaMcCormickOnline.info
Start with a ‘popping’ headline. Remember that people are browsing through multiple boring ads and you need to stand out to get noticed. Attract people with your selling points and use words with strong connotations in your favor. For example, people don’t simply say, ‘watches for sale’. Perhaps a good salesman would say, ‘High quality, precision watches at wholesale prices’ or ‘cheap designer watches’.
The ad needs to be short and sweet. Give them just a taste of the sweet stuff so that they will want to follow your link to your website. Just like the headline, give them power-packed words, but not too many of them. Give a BRIEF synopsis of why your product or service is what they want and what distinguishes it from the many other products and services listed in the classified ads.
You can post your ad in one of the ‘biggies’ like Craigslist and you can choose a niche market classified system. Always familiarize yourself with the rules of the system and follow them to the letter. Otherwise you may be dropped and you will lose this marketing avenue.
Adtech is a good choice and see if you can stay on for a few days and go to SMX at Long Beach.
SMX events are fantastic for networking http://searchmarketingexpo.com/social/
You need to learn about Search Engine Optimization. There are a number of factors that influence search engine ranking. These articles will get you started:
Organic SEO – http://www.small-business-software.net/organic-seo.htm
Search Engine Tips – http://www.small-business-software.net/search-engine-tips.htm
How to Influence Search Engine Ranking – http://www.developer-resource.com/how-to-optimize-for-organic-search.htm
SEO Guide – http://www.developer-resource.com/search-engine-optimization-guide.htm
Spider Food – http://www.developer-resource.com/spider-food.htm
Free Web Marketing Tips – http://www.small-business-software.net/free-web-marketing.htm