Big Brand Marketing for Small Businesses | November 2008
Orange County, CA Album Creative Studios, Inc. a full-service brand marketing firm, launches a new program offering big brand marketing for small businesses.
“We have taken the large, expensive ad agency process and services, and tailored them to small businesses with a very hands-on approach,” says Matt Parker, Creative Director. Album Creative, founded in 2002, combines experience and proven brand-building techniques to build “Rockstar Brands.”
Album markets a range of businesses including Too Faced Cosmetics, Ben & Jerry’s and Western National Group, but primarily helps small businesses in the industries of consumer products, health & beauty, hospitality, and health care.
“Whether you are a startup or have been in business for years, the process is the same. We fine-tune your brand message and distribute it in a way that really resonates with your audience,” Parker said.
Posh Party Box is an example of Album’s brand-building process in action. Launched by Album in 2006, Posh Party Box sells all-inclusive party packages that make it effortless to host a stylish celebration.
As a startup, Posh Party Box needed help defining their brand strategy and establishing a logo and brand identity. After establishing a strategic and visual foundation, Album provided the marketing and sales tools needed to launch their brand, including catalogs, collateral, offline and online advertising, and more. Album then designed and developed a custom e-commerce website, which won an award from iParenting Magazine.
On-going brand strategy and online marketing tactics have ensured that Posh Party Box’s marketing message remains consistent and creative. Whether it is search engine optimization, online advertising, or email blasts, Album has delivered creative results that resonate with customers and prospects, and as a result, have grown the business.
Sue Pierce, Founder and CEO, has found great value in a reliable, innovative marketing partner. “I have business associates who outsource their marketing and they’re always complaining about the service and quality. My advice is always the same – call Album. Album’s response, customer service, and dedication to their clients are far more superior to any other organization I have worked with.”
Visit www.AlbumCreative.com or call 949.373.1140 for information on our unique branding process. For more news from Album, please visit News.AlbumCreative.com.
Watch the video related to brand marketing
Visit BusinessEnglishPod.com to view and download more videos on Business English for ESL. This episode of Video Vocab introduces 10 commonly used English vocabulary related to the marketing Marketing, Advertising, Brand, Launch, Consumer, Market research, Brand Identity, Public Relations or PR, Position and Campaign.
Help answer the question about brand marketing
For smokers- What's your favorite cigarette brand? (marketing final)?I'm doing a marketing final based on the advertisement of cigarettes. To get myself started, I'm interested in what your cigarette of choice is, and if you'd like to include why, that would also be very helpful. With this information, I will then research the cigarette brand companies and try to infer how I would market these cigarettes. All answers greatly appreciated, thanks in advance! : )
About Author
Album Creative Studios, Inc. is a full service branding and marketing agency located in San Clemente, Ca. Providing affordable brand strategy and online marketing services for small business owners in Orange County.
Really great video.
Totally Awesome what BrandMarketing is and what you can do to push a companies image out there. Just Wow to make a company POP!
http://blog.promopeddler.com/ideas-guru/ask-a-question.html
Feel free to ask me a question about branding. I can tell you the main, numero uno thing to build a brand and it is consistency. Consistency to what you say you are, consistency in the way you portray you are and consistency in the way you look or are perceived in the marketplace.
http://www.arbonne.com/iconline/myarbonne/sizzle.html
http://www.cathi.myarbonne.com
Relationship marketing : It is a philosophy of doing business, a strategic orientation, that focuses on keeping and improving relationships with current customers rather than on acquiring new customers. It is the use of the wide range of marketing, sales, communication, and customer care techniques and processes to identify your named individual customers, create a relationship between your company and these customers.
Brand : It is the rational , functional & emotional attributes of a particular product.
Their is a strong relation in brand & relationship marketing. Relationship marketing is derivative of brand or in simpler terms relationship marketing is approached through brand. brands is fuel which triggers relationship marketing. Without existance of brand marketing / relationship marketing cannot exists.
I really like the music!
Depending on your marketing budget. I would write a personalize letter with an offer and send to 100 prospects.
Write another letter with a different offer and send to another 100 prospects.
Then I would track the response and see which is doing better. And keep repeating this step until I can get more clients at less marketing cost possible.
Awesome! I just need to start a company so you can do my marketing.
You should be salaried for your marketing expertise (at least $50,000 annually). I think you have the right idea about the commission. A fair increase or bonus on top of commissions would be to have either a quarterly or annual bonus based on the percentage you went over your expected goals. Maybe something like 6 – 10% of total earnings for the quarter should be your bonus.
CAMEL #9 or CAMEL MENTHAL CRUSH
Oh yea…………*puff* *smoke* *puff*
Really cool people do not use things like phones anymore. Face it. Has anything of real importance ever been said to you via a phone?
Meaningless chatter yes. Important info-never.
Very impressive! Great content! I was compelled to watch it several times!